Cardzilla
Intro: Playing card brand/ company. Cardzilla is a new brand of playing card/ card deck company. They pride themselves in creating a whimsical and enjoyable experience in playing cards with theming framed around 16th-century royal Hollywood monsters.
Research: In creating a new brand card company, I went straight to sending out surveys on what people look for in card decks, style, functionality, prefer brands. And more of the sort. With their answers and looking into some completive analysis on other large well-known brands on how they present the product, I can incorporate the different points from my research to create a brand of playing cards that help answer and better itself from the competitors.
In naming the brand 'Cardzilla,' it only made sense to create the face cards from the icons of Hollywood's classical monsters, the Queen Bride of Frankenstein, King Count Dracula, Jack Creature from the Black Lagoon, and the Joker Godzilla. The card backing follows a similar route as the face cards as it went from a typical traditional to a more abstract design theme, which had to incorporate fantasy and whimsical design.
Playing card back variations
First Character Design
Second Character Design
Solution: The result was to create playing cards that appeal visually throughout the brand. The fun theming of the brand provides an exciting take on cards and those who collect them.
